With a repositioning proposal, I had the great privilege of taking over the entire re-naming and branding of this investment firm, Galop Capital (previously C13 Investments). This firm has in focus high level, agricultural, long-term investments with a new technology that helps with better natural preservation. After many rounds of brainstorming for a name that represented both the agricultural and the financial side of the firm, we chose the name Galop Capital, which is strong, simple, and easy to understand.

Logo
The challenge was to create a visual identity that was the midpoint between the financial and agricultural world while being linked to the name. After dozens of sketches, it was clear that the logo needed to be a chess piece, the knight. This way, we merged the agricultural and strategic concepts into one single symbol.

Typography
For the type combination, I chose the fonts Playfair Display and Fauna One. These are the contrast personification of the classic chess (Playfair Display) and modern lines for the logo (Fauna One).

Color Palette
For the colors, I challenged myself to find a combination that was strong, elegant, and showed 2 concepts: investment (money) and Brasil (nature). With that in mind, we got to a combination of somber and rich colors that together, made the brand even stronger. I named them after regions and places in Brasil.  Atlantic Blue, Amazon Green, Carnaíba Emerald, Minas Gerais Gold, and Plateau Beige.

Outcome
This brand quickly became of the my favorites. I was extremely happy with the final result and so was the client.

Design Lead: Glauco Lima
Design Assistant/Copywriter: Beatriz Oliveira